K Shel Blogs

Blog Posts

  • What’s better than a horse? (Part 2)

    First published February 5, 2020 In case you’re not familiar with the concept of customer journey, any customer (/potential customer) can be said to go through a number of awareness stages before they complete their purchase. This is the case whether it’s a long-researched drawn out purchase decision (my latest running headphones) or an instant…

  • What’s better than a horse?

    Part 1 – “It’s new therefore it’s confusing” What happens when you have an actual, real, smart innovation to offer to the market, but the market isn’t ready to jump on it… yet? We talk a lot about the importance of having a good product-market fit — which, in short, means that your product/service is…

  • Brilliant distractions

    First published July 2nd 2018 Right from when I was a kid, I was told to stop daydreaming and focus my attention on the task at hand. Distraction, I was told, is a bad thing, a troublesome habit that must be broken if we are to succeed at anything. And for the most part, I…

  • Trust the process

    Part 1 first published April 11, 2018 In our contemporary, fast-food, ‘show me the money’ culture, we’ve grown accustomed to quick results and fulfilment on demand. Modern technology has streamlined nearly every process, and today there’s an app for most things. Whether we want new clothes, a taxi, or a freshly baked sourdough pizza from…

  • I don’t care about what anything was designed to do; I care what it can do!

    First published June 13, 2014 Do you remember in Apollo 13 (Tom Hanks, Kevin Bacon, 1995, “Houston we have a problem”) where the on-the-ground technicians urgently have to find a solution to the increasing carbon dioxide levels in the lunar module? The fix has to be something that can be implemented by the in-flight crew,…

  • Time for reflection (the test is a mirror)

    First published December 13, 2017 “The test is a mirror” – I stumbled across this enigmatic expression the other day, and it got me thinking. Sometimes the way we answer a question is more telling than the answer itself. After all, we can all come up with answers and rationales for our actions (or lack of…