First published November 8, 2016 (then partially lost and re-written)
In the fast-paced world of what we do, it’s easy to get caught up in the daily grind. Between managing finances, marketing your products or services, and handling customer relations, you might find yourself wondering why you embarked on this journey in the first place. This is where the concept of “Why” becomes crucial.
I can’t take credit for this concept. Simon Sinek, renowned author and motivational speaker, first introduced the world to the power of “Why” in his groundbreaking book, Start with Why. Sinek argues that the most successful individuals and organisations are those that start by identifying their purpose, cause, or belief — in other words, their “Why”. He explains that people don’t buy what you do; they buy why you do it. This concept is beautifully encapsulated in his Golden Circle model, which includes three concentric circles: Why, How, and What.
The Importance of Knowing Your “Why”
- Clarity and Direction: Knowing your “Why” provides clarity and direction. It serves as a constant reminder of your mission and keeps you focused on what truly matters. This clarity can guide decision-making and strategy, ensuring that every action you take aligns with your core purpose.
- Motivation and Resilience: Running a small business or being a solopreneur can be challenging. There will be days when things don’t go as planned, and setbacks can feel overwhelming. Your “Why” acts as a source of motivation and resilience during these tough times. It reminds you of the bigger picture and the reasons behind your hard work and sacrifices.
- Connection with Customers: Your “Why” helps you connect with your customers on a deeper level. When you communicate your purpose and values effectively, you attract like-minded individuals who believe in what you do. This emotional connection fosters loyalty and trust, transforming customers into passionate advocates for your brand.
- Inspiration for Innovation: Purpose-driven businesses are often more innovative. When your actions are guided by a clear “Why”, you are more likely to think outside the box and develop creative solutions that align with your mission. This innovation can set you apart in a competitive market and drive long-term success.
Leveraging Sinek’s Work
To leverage Sinek’s principles, start by reflecting on these key questions:
- Why did you start your business?
- What core values drive your actions and decisions?
- How does your business make a difference in the lives of your customers or community?
Take some time to write down your thoughts and distil them into a concise statement that captures your “Why”. This statement should be authentic, inspiring, and easy to communicate.
Practical Steps to Keep Your “Why” Alive
- Embed Your “Why” in Your Brand: Ensure that your “Why” is evident in all aspects of your branding. From your website and marketing materials to customer interactions, your purpose should shine through. This consistency helps reinforce your message and build a strong brand identity.
- Share Your Story: Don’t be afraid to share your personal story and the journey that led you to start your business. Storytelling is a powerful tool that can humanise your brand and create an emotional connection with your audience. Share your “Why” through blog posts, social media, and public speaking engagements.
- Involve Your Team: If you have a team, involve them in your “Why”. Ensure that everyone understands and is aligned with the core purpose of the business. Encourage them to share their own stories and connect their personal “Whys” to the company’s mission.
- Review and Reflect Regularly: Set aside time regularly to review and reflect on your “Why”. As your business evolves, your purpose might also shift. Regular reflection ensures that you stay aligned with your core values and adapt to any changes without losing sight of your mission.
Remembering your “Why” is not just a philosophical exercise; it’s a practical strategy for long-term success and fulfilment. By staying true to your purpose, you can navigate the challenges of entrepreneurship with clarity, resilience, and inspiration, ultimately creating a business that not only thrives but also makes a meaningful impact.
So, can you remember your “Why”? Take a moment to reconnect with your purpose and let it guide you toward achieving your vision. Your future self and your customers will thank you for it.
K Shel Blogs 